Top 5 Social Apps Performance in Egypt Q4 2022

In the fourth quarter of 2022, the social app landscape in Egypt saw significant activity across the top 5 apps: TikTok, Facebook, Instagram, Baaz, and Gamfun. Here’s a detailed look at their performance based on Sensor Tower data.

TikTok

TikTok saw an impressive revenue stream, peaking at approximately $135K in late September and experiencing fluctuations throughout the quarter. Downloads were highest at the end of December with around 664K, while weekly active users showed a consistent rise, culminating at around 15.1M by the end of the year.

Facebook

Facebook maintained relatively stable revenue, peaking at $2.3K in early October. The app's downloads saw a notable increase towards the end of December, reaching about 382K. Active users grew steadily, ending the quarter at approximately 42M.

Instagram

Instagram garnered modest revenue, peaking at $223 in late November. Downloads were highest in the last week of December, with about 381K. The app's active users also increased slightly, reaching nearly 11.8M by the end of the quarter.

Baaz

Baaz had a strong performance in terms of downloads, especially in mid-October, peaking at approximately 104K. Active users grew steadily, ending the quarter at around 13K.

Gamfun

Gamfun demonstrated significant growth in downloads, particularly in early December, reaching about 193K. Active users spiked during the same period, peaking at approximately 231K.

For more detailed insights and trends, visit Sensor Tower.